Conditioning formula with powerful antioxidants ensures razor glide without drying skin. Soothing aloe and healing avocado oil provide maximum protection for dry or sensitive skin. American Crew Moisturising Shave Cream is also recommended for skin that requires extra hydration and those that want to see exactly where they've shaved. Natural antiseptic and healing agent, antioxidant that helps protect and moisturise skin, excellent moisturiser with a high content of vitamins A & B which help absorb ultraviolet radiation from the sun, soothes skin and helps prevent drying and razor burn. Directions of use: Wet face with warm water. Cover beard with American Crew Moisturising Shave Cream and shave as usual. Follow with Post-Shave Cooling Lotion. For an even closer shave, layer Lubricating Shave Oil under Moisturizing Shave Cream.