Brand Management: Mastering Research Theory and Practice

£45.95
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Brand Management: Mastering Research Theory and Practice

Brand Management: Mastering Research Theory and Practice

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Brand Management: Mastering Research Theory and Practice

£45.95

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£54.00
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14-Day Returns Policy

Sold by:

£45.95

Save £8.05 (14%)

RRP

£54.00
Only 1 left in stock
FREE Shipping

14-Day Returns Policy

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Description

Brand Management: Mastering Research Theory and Practice

This is a valuable resource for those looking to understand how a brand can be conceptualized and thus managed in all its complexity. Going beyond the quick fixes of branding it offers a comprehensive overview of brand management theories from the last 35 years.
  • Brand: Taylor & Francis Ltd
  • Category: Business, Finance & Law
  • Format: Paperback
  • Language: English
  • Publication Date: 2023-11-11
  • Publisher / Label: Taylor & Francis Ltd
  • Author: Tilde Heding (Copenhagen Business School Denmark)
  • Number of Pages: 338
  • Fruugo ID: 343438014-752534012
  • ISBN: 9780367172589

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  • STANDARD: FREE - Delivery between Mon 19 January 2026–Thu 29 January 2026 - FREE

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