Brand Stretch: Why 1 in 2 Extensions Fail and How to Beat the Odds

£26.32
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Brand Stretch: Why 1 in 2 Extensions Fail and How to Beat the Odds

Brand Stretch: Why 1 in 2 Extensions Fail and How to Beat the Odds

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Brand Stretch: Why 1 in 2 Extensions Fail and How to Beat the Odds

£26.32

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£31.99
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Sold by:

£26.32

Save £5.67 (17%)

RRP

£31.99
In stock
FREE Shipping

14-Day Returns Policy

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Description

Brand Stretch: Why 1 in 2 Extensions Fail and How to Beat the Odds

Stretching the Brand offers practical and actionable advice on how to extend successful brands into new areas without losing sight of the value of the original brand itself. Examples of brand stretching include Dove soap which has now been extended to the shampoo and deodorant markets.
  • Brand: John Wiley & Sons Inc
  • Category: Business, Finance & Law
  • Format: Hardback
  • Language: English
  • Publication Date: 2023-03-22
  • Publisher / Label: John Wiley & Sons Inc
  • Author: David Taylor (INSEAD France)
  • Number of Pages: 178
  • Fruugo ID: 346763997-758034557
  • ISBN: 9780470862117

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  • STANDARD: FREE - Delivery between Thu 25 December 2025–Tue 06 January 2026 - FREE

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