Building Successful Online Communities: Evidence-Based Social Design (Paperback) by Kraut Robert E. Resnick Paul Kiesler Sara Burke Moira Chen Yan Kittur Niki Konstan Joseph Ren Yuqing Riedl John
|Brand||Mit Press Ltd|
|Author||Robert E. Kraut Paul Resnick Sara Kiesler Moira Burke Yan Chen Niki Kittur Joseph Konstan Yuqing Ren John Riedl|
|Number of Pages||328 pages|
|Publisher / Label||MIT Press Ltd|
|Size||17.00 cm x 1.70 cm x 1.70 cm|
Online communities are among the most popular destinations on the Internet but not all online communities are equally successful. For every flourishing Facebook there is a moribund Friendster -- not to mention the scores of smaller social networking sites that never attracted enough members to be viable. This book offers lessons from theory and empirical research in the social sciences that can help improve the design of online communities. The authors draw on the literature in psychology economics and other social sciences as well as their own research translating general findings into useful design claims. They explain for example how to encourage information contributions based on the theory of public goods and how to build members' commitment based on theories of interpersonal bond formation. For each design claim they offer supporting evidence from theory experiments or observational studies.