Customer Experience Analytics

An unprecedented guide to user experience (UX) analytics this book closes a mission-critical skill gap and enables business professionals in a digital-first world to make smart effective and quick decisions based on experience analytics. Despite two decades of web metrics customer experience has largely remained a black box. UX analytics tools help businesses to see themselves and their customers with a new lens but decision-makers have had to depend on skilled analysts to interpret data from these tools causing delays and confusion. No more: this book shows a wide range of professionals how to use UX analytics to improve the customer experience and increase revenue and teaches the C-SUITE method for applying UX analytics to any digital optimization challenge. It provides 50 case studies and 30 cheat sheets to make this a daily reference and includes ten mindmaps one for each role discussed from senior leaders to product managers to e-commerce specialists. Managers across industries will regularly consult this book to help them guide their teams and entry- to mid-level professionals in marketing e-commerce sales product management and more will turn to these pages to improve their websites and apps. . Language: English