Electronic Commerce: B2C Strategies and Models

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Electronic Commerce: B2C Strategies and Models

Electronic Commerce: B2C Strategies and Models

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Electronic Commerce: B2C Strategies and Models

£69.00

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Sold by:

£69.00

Save £15.00 (17%)

RRP

£84.00
In stock
FREE Shipping

14-Day Returns Policy

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Description

Electronic Commerce: B2C Strategies and Models

Based on research in six economies - the UK USA Denmark Greece Hong Kong (China) and Australia this guide addresses the documented uncertainties of business and consumers with Internet retailing by presenting the experiences of leading examples of Business to Consumer Electronic Commerce in each of six economies.
  • Brand: John Wiley & Sons Inc
  • Category: Business, Finance & Law
  • Format: Hardback
  • Language: English
  • Publication Date: 2025-07-08
  • Publisher / Label: John Wiley & Sons Inc
  • Author: Steve Elliott (University of Newcastle Australia)
  • Number of Pages: 368
  • Fruugo ID: 434363694-911571034
  • ISBN: 9780471487050

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