Electronic Customer Relationship Management

£216.33
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Electronic Customer Relationship Management

Electronic Customer Relationship Management

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Electronic Customer Relationship Management

£216.33

Only 1 left in stock
FREE Shipping

14-Day Returns Policy

Sold by:

£216.33

Only 1 left in stock
FREE Shipping

14-Day Returns Policy

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Description

Electronic Customer Relationship Management

A survey of information systems research on electronic customer relationship management (eCRM). This book provides frameworks taken from cases and applications in this field. Each chapter takes a collaborative approach that goes beyond the analytical and operational perspectives and stresses integration with other enterprise information systems.
  • Fruugo ID: 344389803-754029055
  • ISBN: 9780765613271

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  • STANDARD: FREE - Delivery between Thu 08 January 2026–Tue 20 January 2026 - FREE

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