Global Media

This book is about the processes of globalization demonstrated through a comparative study of three television case histories in Asia. Also illustrated are different approaches to providing television services in the world: public service (NHK in Japan) state (CCTV in China) and commercial (STAR TV based in Hong Kong). Through its focus Global Media addresses a considerable lacuna in the media studies literature which tends to have a heavy Western bias. It provides an original addition to the literature on globalization which is often abstract and anecdotal in addition to making a major contribution to comparative research in Asia. Finally it offers a thoughtful causal layered analysis with a concluding argument in favor of public service television. . Language: English