Implementing CRM: From Technology to Knowledge

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Implementing CRM: From Technology to Knowledge

Implementing CRM: From Technology to Knowledge

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Implementing CRM: From Technology to Knowledge

£59.00

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£69.00
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Sold by:

£59.00

Save £10.00 (14%)

RRP

£69.00
In stock
FREE Shipping

14-Day Returns Policy

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Description

Implementing CRM: From Technology to Knowledge

Firms are continually seeking new ways to forge close relationships with their most valuable customers. With recent advances in networking and database management firms have both the motivation and the means for improving their Customer Relationship Management (CRM) strategies. This book focuses on the actuality of implementing CRM.
  • Brand: John Wiley & Sons Inc
  • Category: Business, Finance & Law
  • Format: Hardback
  • Language: English
  • Publication Date: 2025-10-27
  • Publisher / Label: John Wiley & Sons Inc
  • Author: David Finnegan (University of Warwick)
  • Number of Pages: 342
  • Fruugo ID: 433869236-910682355
  • ISBN: 9780470065266

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  • STANDARD: FREE - Delivery between Thu 15 January 2026–Tue 27 January 2026 - FREE

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