Interpreting Consumer Choice: The Behavioural Perspective Model

£159.00
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Interpreting Consumer Choice: The Behavioural Perspective Model

Interpreting Consumer Choice: The Behavioural Perspective Model

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Interpreting Consumer Choice: The Behavioural Perspective Model

£159.00

Only 1 left in stock
FREE Shipping

14-Day Returns Policy

Sold by:

£159.00

Only 1 left in stock
FREE Shipping

14-Day Returns Policy

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Description

Interpreting Consumer Choice: The Behavioural Perspective Model

This book presents a structured approach to consumer research showing how a simple framework that embodies the rewards and costs associated with consumer choice can be used to interpret a wide range of consumer behaviours.
  • Fruugo ID: 343453126-752549126
  • ISBN: 9780415477604

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  • STANDARD: FREE - Delivery between Thu 29 January 2026–Tue 10 February 2026 - FREE

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