Inventology: How We Dream Up Things That Change the World (Hardcover) by Kennedy Pagan
Find out where great ideas come from. A businessman struggles with his luggage at an airport and pioneers the wheeled suitcase. An engineer watches people using walkie-talkies and dreams up the mobile phone. A printer is frustrated by his unpredictable inks and creates the Pantone colour system. Why were these particular people able to identify a problem and how did they discover the solutions that everyone else missed? Where exactly did their great ideas come from and how did they go about making them a reality? In pursuit of answers Pagan Kennedy has spent her career examining the creative process interviewing inventors and engineers scientists psychologists and economists in a bid to understand how we create. In Inventology Kennedy collects their wisdom and explores a series of landmark inventions taking us through the processes by which we have come to dream up new products and technologies and conceived solutions to 'impossible' problems. A must-read for anyone who is curious about imagination design and innovation Inventology will inspire and entertain and will show you how to become more creative.