Kellogg on Strategy: Concepts Tools and Frameworks for Practitioners

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Kellogg on Strategy: Concepts Tools and Frameworks for Practitioners

Kellogg on Strategy: Concepts Tools and Frameworks for Practitioners

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Kellogg on Strategy: Concepts Tools and Frameworks for Practitioners

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Description

Kellogg on Strategy: Concepts Tools and Frameworks for Practitioners

Creating and sustaining a profitable business requires close adherence to the fundamentals of business strategy. Fortunately the basics of business strategy can be boiled down to three simple principles: Firms must create value for their customers; they must fend off competition; and they must ensure that their strategic position endures.
  • Brand: John Wiley & Sons Inc
  • Category: Business, Finance & Law
  • Format: Hardback
  • Language: English
  • Publication Date: 2023-06-13
  • Publisher / Label: John Wiley & Sons Inc
  • Author: David Dranove (Northwestern University)
  • Number of Pages: 240
  • Fruugo ID: 346032176-756998907
  • ISBN: 9780471478553

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