have you ever been picked on because you're "different"? how did it make you feel? have you ever picked on anyone because he or she is different? how do you think that person felt? author alexis bloomer's kindness is key teaches young children about bullying. using rhymes, bloomer tells you what a bully is and what to do if you're bullied or see someone else being bullied. you'll learn the importance of accepting and learning from the differences in all of us. kindness is key promotes self-love and teaches you to apply these rhymes to your everyday life. working together, we can prove that kindness still matters.kindness is key, is a recipient of the prestigious mom's choice award. the mom's choice awards(r) (mca) evaluates products and services created for parents and educators and is globally recognized for establishing the benchmark of excellence in family-friendly media, products and services. using a rigorous evaluation process, entries are scored on a number of elements including production quality, design, educational value, entertainment value, originality, appeal and cost. around the world, parents, educators, retailers and members of the media trust the mca honoring excellence seal when selecting quality products and services for families and children.