Lights Camera Campaign by Peter Lang Publishing Inc Paperback

£29.51
+ £4.35 Shipping
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Lights Camera Campaign by Peter Lang Publishing Inc Paperback

Lights Camera Campaign by Peter Lang Publishing Inc Paperback

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Lights Camera Campaign by Peter Lang Publishing Inc Paperback

  • Brand: Unbranded

£29.51

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+ £4.35 Shipping

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£29.51

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Description

Lights Camera Campaign by Peter Lang Publishing Inc Paperback

Television sets the tone for American political advertising through paid advertisements, the nightly news, and even late-night talk shows. This anthology explores the reality of political advertising in the media - the impact of negative ads, what constitutes a good ad, new strategies, ads for specific audiences (different ethnic groups) and campaigns (such as that of Arnold Schwarzenegger in California), advertising for ballot initiatives - and examines the role of the news in political campaigns as well as that of politics as entertainment on late-night television. This book will be useful in classes in media and politics, campaigns and elections, and politics and popular culture.
  • Brand: Unbranded
  • Category: Business, Finance & Law
  • Format: Paperback
  • Language: English
  • Publisher / Label: Peter Lang Publishin
  • Author: Peter Lang Publishin
  • Number of Pages: 322
  • Fruugo ID: 225567259-481421961
  • ISBN: 9780820468310

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  • STANDARD: £4.35 - Delivery between Thu 01 January 2026–Fri 02 January 2026

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