Marketing Insights from A to Z: 80 Concepts Every Manager Needs to Know

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Marketing Insights from A to Z: 80 Concepts Every Manager Needs to Know

Marketing Insights from A to Z: 80 Concepts Every Manager Needs to Know

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Marketing Insights from A to Z: 80 Concepts Every Manager Needs to Know

£22.87

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£22.87

Save £4.12 (15%)

RRP

£26.99
In stock
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14-Day Returns Policy

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Description

Marketing Insights from A to Z: 80 Concepts Every Manager Needs to Know

In this new book Philip Kotler redefines marketing concepts from A to Z highlighting how they have evolved. These enlightened and well-informed musings on the fundamental principles of marketing are based on Kotlers distinguished forty-year career in the business.
  • Brand: John Wiley & Sons Inc
  • Category: Business, Finance & Law
  • Format: Hardback
  • Language: English
  • Publication Date: 2023-03-22
  • Publisher / Label: John Wiley & Sons Inc
  • Author: Philip Kotler (Northwestern University)
  • Number of Pages: 224
  • Fruugo ID: 346764520-758035080
  • ISBN: 9780471268673

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