Mydentity Formulated by Guy Tang Pre-blended signature shades enable stylists to easily recreate the most demanding haircolor trends of the season Break-through mirustyle x-hp delivers x-treme heat protection up to 450 to radically reduce the damaging effects of thermal styling Advanced vibrariche technology enriches the vibrancy & intensity of color -- for haircolor with 2x the shine An exclusive keratin & argan seed oil blend to improve the overall integrity of the hair while providing maximum color retention & vibrancy Hairbesties, Demi-Permanent Natural Ice delivers the most natural, high shine tonality without excess warmth The NI Series gives balanced control and is great for intermixing with other mydentity shades when a natural result is desired When retouching gray coverage, used desired Permanent NI shade at the regrowth and refresh mids & ends with Demi-Permanent color two levels lighter