Netnography Unlimited: Understanding Technoculture using Qualitative Social Media Research

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Netnography Unlimited: Understanding Technoculture using Qualitative Social Media Research

Netnography Unlimited: Understanding Technoculture using Qualitative Social Media Research

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Netnography Unlimited: Understanding Technoculture using Qualitative Social Media Research

£129.99

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£129.99

Only 1 left in stock
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Description

Netnography has become an essential tool for qualitative research in the dynamic complex and conflicted worlds of contemporary technoculture. In this volume thirty-two researchers present nineteen chapters that examine how they have adapted netnography and what those changes can teach us.
  • Brand: Taylor & Francis Ltd
  • Category: Reference
  • Format: Hardback
  • Language: English
  • Publication Date: 2022-01-23
  • Publisher / Label: Taylor & Francis Ltd
  • Author: Robert V. Kozinets
  • Number of Pages: 326
  • Fruugo ID: 343440490-752536490
  • ISBN: 9780367431426

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