Welcome to stunning, no-fade shades that literally last all day.Our high-tech vegan formula hyper-stains for touch-up-free color that just won't budge - while keeping lips soft and hydrated for hours. Choose from natural tints or check-me-out color. The pioneering masque delivers an ultra-pigment and the activator mist locks in the color. Then simply Peel & Reveal for ultimate staying power. Lips stay soft all day, as our alcohol-free formula hydrates where others dry. Color won't transfer, fade or feather - and is waterproof too. Washes off with your regular cleanser. Each lab-perfected color works with your own chemistry to create a shade that's unique to you. Vegan, cruelty-free and gluten-free. Responsibly formulated with safe ingredients. Sensational stay-put color. Just Peel & Reveal...and get on with your day. How to use: apply Step 1:Apply the LIQUID BLADING Lip Masque all across lips. Spread on 2 to 3 layers so lips are completely covered and there's no natural skin visible. (The bluish-purple masque is not the final shade.) For soft color, let the masque sit on lips for 10 to 15 seconds; for bolder color, wait 30 to 45 seconds. spray Step 2:Spray the LIQUID BLADING Lip Activator on lips. Do 1 to 3 mists until lips are slightly damp; to catch drips, hold a tissue or the LIQUID BLADING cloth against your chin. You may experience a mild tingling sensation on lips and a slightly sweet taste. revel Step 3:Wait a few seconds, then starting at either corner of your mouth, grip the masque and peel it off to reveal the color underneath. Use the LIQUID BLADING cloth to buff off any remaining bits of masque. Pro tips:To intensify the color, repeat the application process. Prior to repeating, wipe lips with a damp cloth to remove excess activator. For extra sheen, apply a lip balm or gloss on top of the color after the application process is complete. LIQUID BLADING will not fade or run when other lip products are layered over it. To remove LIQUID BLADING from lips, use an oil-based face cleanser or an oil-based makeup remover that takes off waterproof cosmetics.