Project Marketing: A Practical Approach

£139.00
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Project Marketing: A Practical Approach

Project Marketing: A Practical Approach

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Project Marketing: A Practical Approach

£139.00

Only 1 left in stock
FREE Shipping

14-Day Returns Policy

Sold by:

£139.00

Only 1 left in stock
FREE Shipping

14-Day Returns Policy

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Description

Project Marketing: A Practical Approach

This book is a comprehensive and practical guide to project marketing-a crucial aspect of businesses worldwide. Drawing on extant marketing their it provides key definitions and discusses concepts such as segmentation target marketing positioning in projects and organizational buyer behaviour.
  • Brand: Taylor & Francis Ltd
  • Category: Business, Finance & Law
  • Format: Hardback
  • Language: English
  • Publication Date: 2023-01-30
  • Publisher / Label: Taylor & Francis Ltd
  • Author: Milind Trivikram Phadtare (Senior Professor NICMAR Pune)
  • Number of Pages: 104
  • Fruugo ID: 434320425-911527581
  • ISBN: 9780367350901

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  • STANDARD: FREE - Delivery between Fri 13 February 2026–Wed 25 February 2026 - FREE

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