Stated Preference Methods Using R explains how to use stated preference (SP) methods which are a family of survey methods to measure peopleâs preferences based on decision making in hypothetical choice situations. Along with giving introductory explanations of the methods the book collates information on existing R functions and packages as well as those prepared by the authors. It focuses on core SP methods including contingent valuation (CV) discrete choice experiments (DCEs) and bestâworst scaling (BWS). Several example data sets illustrate empirical applications of each method with R. Examples of CV draw on data from well-known environmental valuation studies such as the Exxon Valdez oil spill in Alaska. To explain DCEs the authors use synthetic data sets related to food marketing and environmental valuation. The examples illustrating BWS address valuing agro-environmental and food issues. All the example data sets and code are available on the authorsâ website CRAN and R-Forge allowing readers to easily reproduce working examples. Although the examples focus on agricultural and environmental economics they provide beginners with a good foundation to apply SP methods in other fields. Statisticians empirical researchers and advanced students can use the book to conduct applied research of SP methods in economics and market research. The book is also suitable as a primary text or supplemental reading in an introductory-level hands-on course. . Language: English