Strategic Integrated Marketing Communications

£159.00
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Strategic Integrated Marketing Communications

Strategic Integrated Marketing Communications

Sold by:

Strategic Integrated Marketing Communications

£159.00

Only 1 left in stock
FREE Shipping

14-Day Returns Policy

Sold by:

£159.00

Only 1 left in stock
FREE Shipping

14-Day Returns Policy

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Description

Strategic Integrated Marketing Communications

This book provides a disciplined systematic look at what is necessary to the planning and implementation of an effective Integrated Marketing Communications (IMC) programme. Throughout attention is paid to balancing theory with practical application how to successfully implement theory for effective communication.
  • Brand: Taylor & Francis Ltd
  • Category: Business, Finance & Law
  • Format: Hardback
  • Language: English
  • Publication Date: 2023-03-07
  • Publisher / Label: Taylor & Francis Ltd
  • Author: Larry Percy (Larry Percy Consulting USA)
  • Number of Pages: 304
  • Fruugo ID: 434330677-911537899
  • ISBN: 9780367770617

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  • STANDARD: FREE - Delivery between Mon 02 February 2026–Thu 12 February 2026 - FREE

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