Understanding the Older Consumer

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Understanding the Older Consumer

Understanding the Older Consumer

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Understanding the Older Consumer

  • Brand: Unbranded

£59.00

In stock
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14-Day Returns Policy

Sold by:

£59.00

In stock
FREE Shipping

14-Day Returns Policy

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Description

Understanding the Older Consumer

In Understanding the Older Consumer Barrie Gunter provides a detailed examination of the demographic behavioural and psychological profiles of the older consumer. He shows that without the responsibilities of loans and child raising and with better financial provision than in previous years the over-50s represent a powerful spending force. In order to reach this group Barrie Gunter shows how to target advertising and respond to the changes that have occurred. Understanding the Older Consumer provides a wealth of information on older people's lifestyles and leisure their interest in the mass media their perceptions of advertising and their shopping. . Language: English
  • Brand: Unbranded
  • Category: Society & Politics
  • Artist: Barrie Gunter
  • Format: Paperback
  • Language: English
  • Publication Date: 1998/09/03
  • Publisher / Label: Taylor & Francis
  • Number of Pages: 188
  • Fruugo ID: 337374954-741006784
  • ISBN: 9780415186445

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