'there is no doubt', dr. kevin nunley wrote, 'the internet really is the biggest gold rush of our lifetime. it is unlikely you or i will get another chance as big as this one to earn huge profits anytime in the next 100 years. someday people will look back and judge us as one of two groups: those who didn't recognize the internet revolution and missed the greatest chance of our age, and those who smartly made a place for themselves in the new business model that will dominate the future. it is time to get on board. ' ing. adrian mulder content editor adrian mulder is an internet journalist who writes for major business computing magazines. he combines a technical background with a vast experience in the computer and business trade magazine industry the ultimate internet advertising guide acknowledgements many people and professionals have contributed directly or indirectly to this book. to name them all would be practically impossible, as there are many. nevertheless the editors would like to mention a few of those who have made the production of this book possible. executive editor for scn education bv: robert pieter schotema publishing manager: drs. marieke kok marketing coordinator: martijn robert broersma content editor: ing. adrian mulder editorial support dennis gaasbeek, rob guijt, richard van winssen interior design: paulien van hemmen, bach. also, we would especially like to thank dr. roland van stigt for laying a solid foundation for the hon guide series to grow on.