The Humble Co. whitening toothpaste gently brightens your smile without harsh abrasives. With 1450 ppm of fluoride, it helps to strengthen enamel, fight cavities, and remove surface stains for a whiter smile. Made with a 99.4% natural formula, a refreshing mint flavor, and COSMOS certification. Packaged in a fully recyclable aluminum tube, it is your ideal choice for a radiant and confident smile. 99.4% natural origin Effective whitening Recyclable aluminum tube Dentists recommend the 2/2 rule: brush your teeth for 2 minutes in the morning and 2 minutes at night with a soft-bristled toothbrush and fluoride toothpaste. Use the toothpaste within 12 months after opening the seal. Store in a cool, dry place away from direct sunlight. Certified by COSMOS.